All the signal strength in the world won’t help.Nor will digital. There is not room for another talk station in the Melbourne market. as proven by 3AK attempt a few years ago. It went belly up and was morphed into bit player SEN. They are going to need AT LEAST a 6% audience share to be remotely viable. It aint going to happen. MTR will be a bit player like SEN. Watch the rest of the survey results unfold this year and see if I’m wrong. 2% at best. It’s a dead duck.
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